Lauri Saarinen
I've spent the last decade in B2B SaaS marketing — first inside agencies that built the discipline in the Nordics, then on the operator side. Marketing engineering is what came out of seeing the same patterns over and over: small marketing teams drowning in repeating work that doesn't need a human, and missing the moments that do.
Most recently I was a Digital Marketing Specialist at LM Someco, after two years as a Growth Marketing Specialist at Advance B2B — both of them shops that shaped how Nordic B2B SaaS does demand generation. I'm currently Growth Marketing Manager at Fennoa, building marketing engineering on the side. I've also worked with SMEs as a freelance growth marketing consultant since 2018, which is where most of these ideas first showed up.
The Nordic B2B SaaS companies in the 5–10 mEur ARR range — the ones I've worked at and the ones I talk to every week — sit in a structural gap. They're past product-market fit but not yet large enough to staff a marketing team that can watch competitors, AI engines, and target accounts every day. So they don't. And the cost of that gap is real, even if it doesn't show up in any line item. I build the agents that close it.